Sumercé
Pattern Illustration
Client
Velasco d’Gayo (Fashion brand from Colombia)
Tools
India ink + Photoshop
Sumercé’ is the word used by ‘boyacenses’ (Boyacá people) to replace the word ‘usted’ (you). Boyacá is a beautiful department located in Colombia, rich in landscapes and known for its diverse handcrafted goods, made by its peasant people. This commissioned project portrays many of the symbols of this land, from the natural ones like the spectacled bears, the páramos with their espeletias, the muzo’s butterflies and the two steeped mountains -Fura and Tena-, who are the cradle of the myth, of the indigenous people, that narrates origins of the emerald gemstones; to the cultural ones, like the usual traditions of the place: peasants harvesting potatoes, making the wool yarn, taking care of sheeps and weaving their own wool fabric on the looms for making, then, the coat-like clothes called ‘ruanas’.
Constructions like the Boyaca’s bridge, traditional farm houses, Chiquiquirá virgin statue are also represented. And as you can imagine, many of the representative richness of this department cannot be contained in one illustration.
This commissioned project was made for the new colombian brand ‘Velasco de Gayo’ -who works with Boyacá peasants- and will be used on different fabrics, garments, and home decor.